I will create a unique logo that will establish a strong, cohesive identity that resonates with your target audience and sets you apart from your competitors.
This LAUNCH package includes:
Project Questionnaire
A project questionnaire helps clarify the project’s scope, objectives, timeline, and specific requirements. By addressing key details upfront, it reduces the chances of miscommunication, streamlines the workflow, and helps deliver a tailored solution that will meet your needs.
30min Discovery Call
A discovery call to discuss the project questionnaire is essential for gaining deeper insights and ensuring mutual understanding of the project’s goals and requirements. It allows for real-time clarification of any ambiguities and addresses potential concerns.
2-3 BW Logo concepts
My process starts with providing 2-3 logo concepts in black and white to focus on the core design elements without the distraction of colour. This approach allows you to evaluate shape, balance, and overall structure, ensuring it is versatile and effective across various mediums. Once the strongest concept is chosen, colour can be added to enhance the final design.
(Includes 2 revisions to get to Primary logo)
Primary logo, secondary logo and submark (if applicable) in branding colours
The primary logo being the full version of a brand's logo to use on your most prominent materials. A secondary logo is a simplified or alternate version of the primary logo, designed for smaller spaces or different layouts where the full logo might not fit well. A submark is an even more condensed version, often just a symbol or icon representing the brand. Together, these logo variations ensure consistent branding across all platforms.
Logo files supplied in formats for print ###
I will provide your logo in different formats to ensure versatility and usability across various platforms and mediums. Each format serves a specific purpose: vector files (like EPS) are scalable without losing quality, ideal for print and large displays, while raster files (like .PNG or .JPEG) are optimised for digital use and web applications. This comprehensive approach guarantees the logo can be used effectively in all scenarios.
1 page Brand Guide with breakdown of fonts, colours and branding elements###
A Branding Guide is essential for maintaining a consistent and cohesive visual identity across all platforms. It serves as a reference document that outlines your brand’s colours, fonts, logos, tone of voice, and overall aesthetic, ensuring that everyone involved in representing your business uses the same standards.
Basic Business card design (OPTIONAL ADD ON FOR 500 printed cards)###
Even in the digital age a well-designed business card can act as a powerful and essential tool for making a lasting impression in professional settings. They provide a tangible way to share contact information, reinforce your brand identity, and convey professionalism.